ProHDRentals.com

Rose McGowan is a Scream at Loyal

admin — Wed, 10 Nov 2010 22:35:47 +0000

Rose McGowan - the sultriest of Scream!

Rose McGowan was in the studio today with filmmaker Daniel Farrands to talk about the hit horror film Scream! No stranger to Loyal Studios, Daniel Farrands has been with us before to document the Wes Craven series Nightmare on Elmstreet. Farrand has become the modern day historian and documentarian of horror films and the people involved with them. With this project he tackles another Wes Craven production to dig deeper into the making of the horror classic.

Farrands is a successful documentary producer known for his horror film subject matter. Past projects include: Never Sleep Again: The Elm Street Legacy, The Fear is Real: Reinvestigating the Haunting (in Connecticut) and His Name was Jason: Thirty Years of Friday the 13th. This will be Farrands’ second Wes Craven documentation, but surely not his last.

What is especially exciting about this particular production is that it took place in our brand new Burbank facility. So you might say that ravishing Rose has christened the new studio with her presence. What better way for a new studio to lose its virginity than from a woman such as Rose. We wouldn’t want it any other way.

PlugInAmerica.org Taps Loyal for PSA Campaign

admin — Wed, 10 Nov 2010 00:35:13 +0000

Ever since General Motors pulled the plug on the electric car the nation has been clamoring for increased fuel efficiency, much to the chagrin of the big three automakers and countless petroleum companies. But the return of the electric car is once again upon us and PlugInAmerica.org is there to launch a new campaign to educate consumers on the merits of electric powered vehicles.

Tesla - the King of Electric Vehicles - at Loyal Studios

The campaign of public service announcements (PSAs) was produced at Loyal Studios/Santa Monica with a crew of passionate volunteers determined to re-educate the public and raise awareness of alternative fuel vehicles. In addition to the three very witty, insightful spots the folks at PluginAmerica.org also produced a Making Of video that is filled with interviews and information, as well as the inner workings of our very own Loyal Studios.

But best of all, in addition to the RAV4-EV vehicle that was at the studio, we had a couple of Teslas on site for those who participated in the project to take rides in. What an amazing demonstration of the capability of electric power! Tesla is the prime example of what is possible. Best of all, electric cars don’t have to be boring, slow or limiting.

Loyal Studios and ProHD Rentals are proud to have participated in such an important message. The future of our planet and, more importantly, our existence on this big blue ball depends on our current and future actions with respect to natural resources, renewable resources, capital resources and, of course, human resources. Please visit PlugInAmerica.org to learn more about the progress and importance of pushing forward electric vehicles.

Snoop Dogg’s Loyal to the Studio

admin — Mon, 08 Nov 2010 21:09:02 +0000

Snoop Dogg partners with Skull Candy's latest Artist Series

Loyal Studios returning guest Snoop Dogg has once again graced our stage with his enigmatic presence. This time Allstar rapper Snoop is representing Skullcandy’s new line of artist series headphones designed with Snoop Dogg’s attention to rap detail.

Packed with mini subwoofers that intensify the extreme bass punctuation of rap’s signature style, these paisley adorned headphones will blow your mind.

Snoop’s always been a big fan of Skullcandy and the opportunity to partner with the organization to design his own artist series was just too good to pass up.

To complete the package Snoop brought the advertising world into Loyal Studios Santa Monica to produce the promotion. No stranger to our westside location, Snoop Dogg last worked in our studio on his video with Young Dre promoting “Fight Night IV” in a remix of Cheah Bah. Props to Snoop and his crew for exemplifying what we believe in most: loyalty.

And as far as we are concerned, this is one studio that is proud to have gone to the Doggs!

AFV Brings Tom Bergeron to Loyal Studios

admin — Thu, 04 Nov 2010 00:25:21 +0000

AFV (aka America’s Funniest Videos) was in the studio with Tom Bergeron to promote the show. True to form Mr. Bergeron was nothing but gracious and quite humorous. Despite predictions from the crew there were no embarrassing moments or clutsy moves that would warrant submission to the show for the $10,000 prize. Cameras were poised around the studio just in case.

AFV host Tom Bergeron

How cool would that be to have a Tom Bergeron gaffe actually aired on the actual program? We tried, but he was onto us. Next time you visit Tom, we promise the only cameras rolling will be the one with the teleprompter.

Thanks to the proliferation of inexpensive video camcorders, video phones and digital technology there is never a shortage of material for the very popular, very successful show. If you have a funny video, prank or fall that brings tears of joy to your eyes, then we suggest that you submit it to AFV. You could win $10,000. How bad can that be?

The New Loyal Studios/Burbank is Open for “Family Business”

admin — Wed, 03 Nov 2010 19:02:33 +0000

Brandy and Ray J (courtesy of VH-1)

VH-1‘s hit show “Family Business” was in the studio to shoot some interview clips with co-stars Brandy and Ray J. Produced by Loyal client 51 Minds, the young stars brought their panache to the new studio to class up the joint. The appearance by the couple has contributed to the astronomical success of the opening of the Burbank facility.

51 Minds is a successful reality show production company that is responsible for such hits as “Flavor of Love,” “Charm School,” and “Rock of Love,” has spent many days here in our studio. As one of our finest, most loyal of clients 51 Minds was welcomed with open arms to be one of the first to shoot in the new studio.

Loyal isn’t just our name, but as is evidenced by 51 Minds support of the new facility, it is also our philosophy. We strive to make our clients comfortable, accommodated, appreciated and respected. It’s our service that sets us apart. And our name that makes us special. Kudos to 51 Minds and VH-1 for joining us on our newest journey. And cheers to the shining stars of “Family Business,” Brandy and Ray J, for making our studio just a little bit brighter.

STATE-OF-THE-ART DIGITAL STAGE GRAND OPENING!!

admin — Mon, 01 Nov 2010 19:30:12 +0000

Loyal Studios State-of-the-Art Digital Production

ProHD Rentals and Loyal Studios are proud to announce the grand opening of the new, state-of-the-art, pre-lit stage in Burbank, California. This exciting new stage addresses the needs of digital production, creating a facility that caters to the rapidly evolving technology.

Owner and President Bob Bekian has been surveying his clients over the years to learn the likes and dislikes that production companies have encountered with stages in the past. Building from these critical observations, Bekian set out to create a space that speaks directly to the digital industry.

Starting with Loyal’s signature pre-lit green screen, the new studio now has incorporated an over-coved, hard cyc to address low angle shots that often complicate post work due to the additional clean-up that has to be done to remove green screen frames and supporting stands. The new studio has also wired the stage for cameras and feeds, placing the wiring inside the walls to reduce cable clutter on the floor. Not only does this provide a safer work environment, but it also expedites camera movement and re-positioning. The studio is also set-up to provide a multi-look workspace for greater efficiency of shooting environments and less strenuous budget demands. There is a New York, bricked store front, that doubles as a sound-proofed, separate client viewing area. There is an over-coved white cyc, as well, that is useful for still shoots, publicity shots and a clean limbo environment. Finally, there is a 50 seat diner within the facility that can accommodate caterers, dining, food stylists and also be used as a location.

In addition to the multi-purposed work space, Loyal Studios’ new stage is conveniently situated next door to its sister company ProHD Rentals, where you can find all your camera, grip, lighting, audio and data storage needs met. ProHD has jib arms, micro dollies, DSLR Canon 5Ds, HD cameras, SD cameras, media drives, media cards, additional lights, microphones, lavs, you name it! It’s all right there, just a stone’s throw away.

A lot of thought has been put into the new space to provide a complete, one-stop work flow that addresses the many demands of a fast-paced, creative work environment. We invite you to come by and take a look at the new stage and see for yourself how much easier Loyal Studios can make your production decisions.

We are your one-stop shop for fast, convenient, customer service-oriented production needs. Save time. Save paperwork. Save pick-ups. Save headaches. Save your budget! Loyal Studios is your digital solution.

State-of-the-Art Green Screen Studio Announced!!

admin — Thu, 23 Sep 2010 17:11:48 +0000

State of the Art Green Screen cyc with over cove

Multi-purpose, state-of-the-art stage to be built in Burbank to handle growing demands of green screen production in new media.

FOR IMMEDIATE RELEASE
Burbank, California, United States of America (Free-Press-Release.com) September 23, 2010 –

Loyal Studios has long established itself as a niche green screen stage, facilitating the needs of producers challenged by receding budgets and the technological demands of the new media revolution. Over the years, Loyal’s two stages – one in Burbank and the other in Santa Monica – have provided personalized service to a variety of new media and reality productions. In that time the studio’s owner Bob Bekian has listened carefully to the feedback from industry craftsmen as equipment and standards have changed. “We are building a facility that addresses the changing landscape of production,” he explains. “As technology changes, so must the studios,” Bekian adds. “Which is why this state-of-the-art, pre-lit green screen stage will resonate with digital media creatives.”

The new stage addresses a myriad of challenges that often confront production work. The facility will contain a pre-lit, green screen cyc with an over cove. “Often times I see the crew struggling to build a patchwork of green screen frames for a low angle shot,” says Alex Derhakopian, stage manager at Loyal. “So the new stage will have a built-in green over-cove to make the composition work easier in the future.” HD wiring will be built into the walls with input ports throughout the stage to reduce cable clutter on the stage floor. Flat screen monitors throughout the building will provide real time feeds of what is being shot on stage. The main stage will also have an over-coved two walled, white cyc for table top and stills shoots, as well as a New York Street scene complete with a shop window and door for quick location work. But the chameleon charm of the space doesn’t stop there.

The entire facility is designed to be multi-functional, where every inch of space can double as an on-camera set. There is a commercial kitchen with a dining area that seats fifty people that also works as a diner set. There is a client/production area that doubles as a school playground. The V.I.P. area includes a red carpet photo-op space to provide accompanying publicity stills. “Even the reception area will be available to shoot,” explains Bekian. “because I want to give producers the most bang for their buck.” This all-in-one customer service concept has great appeal for producers who are trying to maximize their budgets as Eric Stoft, a freelance, direct response producer explains. “In one project we might need a testimonial in limbo, a tabletop product shot, and a product demonstration in environment. If I can get that all in one place I can save thousands of dollars.”

Loyal Studios worked diligently with industry professionals to address the many challenges that can arise on the set. In addition to the technical considerations, the studio also surveyed past producers to maximize the usage experience in the new stage. Bekian believes he will have accomplished this. The new studio opens November 1, 2010 in Burbank, California.

House call from Dr. Drew

admin — Fri, 17 Sep 2010 19:14:15 +0000

Dr. Drew shoots at ProHD Rentals in Burbank

ProHD Rentals Burbank studio was graced with an appearance by Dr. Drew. The famous doctor, popularized by KROQ’s night time teen advice show entitled “Love Line,” made a house call to our Burbank studio. Despite vicious rumors, Dr. Drew was not in the house to give advice to the employees of ProHD Rentals regarding their sexually repressed feelings about high definition equipment, but rather to shoot some pick-ups for his popular cable program, Teen Mom.

The doctor was kind enough to forego any comments regarding the vast assortment of long lenses and boom poles that ProHD has to offer its customers. Today’s performance was strictly for the teen moms of his show and audience. By the way, all our lenses come with covers for safe digital production.

Crest Toothpaste and Ronaldo

admin — Tue, 14 Sep 2010 18:39:45 +0000

What do a Crest Toothpaste commercial and international soccer phenom Ronaldo have in common? They both play in South America.

Smile!

Okay, technically Ronaldo plays for Real Madrid, but since he grew up in Brazil I can only assume that when he returns to visit family he plays some soccer.

Today’s featured shoot at our sister company Loyal Studios is a Crest commercial for the good people with the bright smiles in South America. No longer are pearly whites limited to North America. Procter & Gamble is putting bright white smiles on faces all across South America and doing so, in part, with the help of ProHD Rentals and Loyal Studios.

Now that’s something to smile about.

T-Mobile Calling

admin — Mon, 13 Sep 2010 19:03:16 +0000

Sasha at Loyal Studios for T-Mobile spot

T-Mobile teamed up with FOX Sports to produce a spot in the Loyal Studios green screen facility in Santa Monica. With a branding slogan of “Stick Together,” T-Mobile must have some long term plans with the sports giant that is FOX Sports.