There are so many websites out there competing for audience attention that the best way to engage the viewer is by producing strong visual content. And no content is more effective in conveying a message or idea than video, which is why the possibilities for independent filmmakers are endless. But how does one go about capturing a portion of that revenue stream, the answer is simple: niche marketing.
Scorpion Design
Scorpion Design is a professional web design service that specializes in designing websites for law firms and attorneys. By focusing their attention on a specific segment of the business world that have enabled themselves to become specialists in the field. At Scorpion they tailor the message directly to lawyers, because they have come to understand the needs of that particular field. They speak the language, as it were. And with every new client attained their credibility grows and strengthens their brand as a specialist in that niche. The formula is simple: focus on a niche and be the best in that field.
Part of the formula that has contributed to Scorpion Designs’ success is the integration of video content into the sites they design. Trust is critical when an individual is searching for the services of an attorney, so when they can actually see and hear the lawyer describe his philosophy or explain his services a connection is made. This marketing tool is beneficial to both the consumer and the professional. The consumer can discreetly screen different attorneys via their websites to assist them in making a more informed decision. As for the professional, they save time by not having to repeat their mantra to potential clients over the phone, saving them valuable time.
ProHD Rentals is the perfect partner for Scorpion Design, which is why they shoot in our Loyal Studios. They are a web design firm first and foremost, but they realize the importance of video messaging. So rather than build an expensive studio in their workspace where most of their business is done on computers, they come to ProHD Rentals to fulfill their video content demands. Our easy access to a prelit green screen combined with our fully equipped studio and our attention to customer service makes getting the job done for Scorpion an easy task. Because our niche is the independent filmmaker and our goal is to provide you with the tools you need to get the job done – all in one stop.
To see examples of their work and how they have successfully targeted their services to a specific segment, visit their website at http://www.scorpiondesign.com/
